Consorzio Chianti look at Canadian and US markets with a promotional project developed in partnership with the Asiago DOP Cheese Consortium, the Asti DOCG Consortium, the Pinot Grigio delle Venezie DOC Consortium and the Pecorino Sardo DOP Consortium.
The project aims to strengthen competitiveness of Italian agro-food products on extra EU markets through an informational and promotional campaign, which will be carried out over the three-year period 2021-2024. “This project will help companies to regain lost market shares, with clear benefits for the economic and environmental well-being of the Chianti area” said Giovanni Busi, president of the Consorzio del Chianti.
