Italian Stars cook for us

promotional campaign in USA

The Italian Embassy in Washington together with the Italian consulates in the United States and ICE network launched the “Stay at home and #cookitalian” campaign to support national agro-food exports through the use of Italian products in the kitchen.

The promoter will publish eleven videos on their Facebook pages in which Italian celebrities will cook their favorite recipes using Italian products. The campaign will be inaugurated by Lidia Bastianich, a TV star and author of popular cookbooks. The last one will see the exceptional presence of Isabella Rossellini.

Supporting and encouraging the consumption of original Italian products in this difficult phase is imperative. We decided to do it in the most practical way, using the best Italian lifestyle testimonialsays Italian Ambassador, Armando Varricchio.