Next edition of Milano Wine Week will invest in digitalization to become the heart of Italian wine international promotion. An innovative digital platform will cancel the geographical distance with world consumers and allow a simultaneous tasting of Italian wines.
“If reality changes, we must change too. Milan Wine Week first decided to take up the physical distance by transforming this gap into an opportunity. Our dream is to offer a high added value service to Italian wine world”, said Federico Gordini, CEO of Milano Wine Week.