The Consorzio del Valcalepio has created a 56-page graphic novel dedicated to the history of Bergamo and its wine production entitled ‘C’era una volta in…Valcalepio’ (Once Upon a time in … Valcalepio)
” Time is more and more precious and communicating by images avoids consumer excessive imaginative efforts that keep him away from the knowledge of the unknown. Despite the Vinitaly cancellation we decided to present this project anyway. The cartoon will help us to properly communicate our terroir” says the Consorzio Valcalepio. The funds raised with the sale of the cartoon will be donate to the hospital of Bergamo, a city particularly affected by the Coronavirus.